Why you shouldn’t use passive voice in website content writing?
Passive voice is not generally recommended for website content or SEO because it can be less engaging and unclear to readers. Passive voice can make sentences more prolonged and complex, making it harder for readers to understand the main point of the content, which can negatively impact the website’s SEO.
In addition, passive voice can make it harder for search engines to understand a website’s content. Search engines use complex algorithms to analyze and rank web pages, and they rely on clear and concise language to determine the relevance and value of the content.
Active voice, on the other hand, is generally preferred for website content and SEO. Active voice is more direct and engaging, and it helps to convey a sense of action and urgency. Active voice also makes it easier for search engines to understand a website’s content, which can improve the website’s ranking in search results.
Here are some examples of how to convert passive voice to active voice in website content:
Passive: The product was designed by our team of experts.
Active: Our team of experts designed the product.
Passive: The blog post was written by our marketing team.
Active: Our marketing team wrote the blog post.
Passive: The event was attended by over 500 people.
Active: Over 500 people attended the event.
Passive: The decision was made by the management team.
Active: The management team made the decision.
Passive: The website was created by a professional web designer.
Active: A professional web designer created the website.
In each of these examples, the passive voice sentence is converted to active voice by identifying the subject performing the action and placing it at the beginning of the sentence. This makes the sentence more direct and engaging and helps convey a sense of action and urgency. By using active voice in website content, you can improve the clarity and engagement of your content, as well as its SEO value.
Active voice is generally preferred for website content; some instances may be where passive voice is appropriate.
Here are some more examples of when the passive voice may be used in website content:
- To emphasize the object: If you want to emphasize the object of the sentence rather than the subject, you may use passive voice. For example, “The website was redesigned to improve user experience” emphasizes the website as the object of the sentence rather than who redesigned it.
- To downplay the subject: If you want to downplay the subject of the sentence, you may use passive voice. For example, “Mistakes were made” downplays who made the mistakes and focuses on the mistakes themselves.
- To avoid blame: If you want to avoid assigning blame or responsibility, you may use passive voice. For example, “The deadline was missed” avoids assigning blame to any specific person or team.
Using passive voice sparingly in website content is important, as it can make sentences longer and more complex, which can be less transparent and engaging for readers. However, in certain situations, passive voice may be appropriate or even necessary to convey the sentence’s intended meaning.
Here are Some additional details about using passive voice in website content:
- To sound more formal: In some cases, passive voice may be used to sound more formal or professional. For example, “The report was submitted by the manager“ may sound more formal than “The manager submitted the report.”
- To avoid repetition: If you have already mentioned the subject of the sentence, you may use passive voice to avoid repeating it. For example, “The website was designed by our team of experts. The design was praised by our clients” avoids repeating “our team of experts” in the second sentence.
- To provide objectivity: In some cases, using passive voice can provide more objectivity to the sentence. For example, “The results were analyzed by a third-party consultant“ may sound more objective than “The third-party consultant analyzed the results.”
While it can be helpful in certain situations, it’s important to use it judiciously and avoid overuse. Using passive voice can make your content less engaging and easier to understand, and it may negatively impact your website’s SEO. In general, active voice is preferred for most website content, as it is more direct, engaging, and clear to readers.