.in or .co.in domain which one is better?

It matters little for someone to be selective on just the domain extension .IN or .CO.IN. And it is “A Choice” which varies from person to person. What’s essential for you? I think you should choose on your own.

.CO.IN is a country-code second-level domain (ccSLD) under the .IN country code top-level domain (ccTLD). The second-level domain (SLD) is the part of the domain name that you’ll find just before the dot and the ccTLD.

.IN represents the official domain extension in India as the origin and .CO.IN would mean the company in India.

.CO.IN is more likely to be used by domestic Indian businesses, and there are still millions of them that do not have their websites. On the other hand, international companies tend to use .IN.

According to Wikipedia, .IN extension available to anyone; used by companies, individuals, and organisations in India. .CO.IN is intended for banks, registered companies, and trademarks.

I think .IN is easier to remember for a new user but .CO.IN is cheaper.

If I suggest, then you should have .IN the domain, the URL will be shorter, easier to recall, and easier to type quickly.

If your website targets only visitors interested in the Indian region, I suggest you go for .IN instead of .COM and .CO.IN.

It is better to have .IN domain if available, go with it; otherwise, prefer .CO.IN and .IN will get more attention than .CO.IN.

Brand Perception: Some businesses prefer .in because it’s shorter and sleeker, making the brand seem more modern and innovative. Others prefer .co.in because it’s more traditional and conveys stability and trustworthiness.

If available, I recommend purchasing both domains and redirecting .CO.IN to .IN. As a result, you should host the website on the .IN domain name.

I believe it .IN would be better, but I suggest having .CO.IN if you are a company.

From the SEO point of view, both .IN or .CO.IN is set to target India in Google.  There is no difference in terms of SEO between .IN or .CO.IN.

Is .in or .co.in better?

So, put, if the .IN is available; go with that. You can use the .CO.IN as a fallback plan.

Conclusion

It may not make much difference from an SEO perspective, but from a usability perspective, the .IN domain extension is the best for sites targeting Indian audiences. Suppose you are unable to get your favourite .IN domains, you may go for .COM or .CO.IN domains.